Privacy Statement

Wolf & Noble, Inc.    |   www.wolfnoble.com

Effective Date: January 1, 2026     

Wolf & Noble, Inc. ("Wolf & Noble," "we," "us," or "our") respects your privacy. This Privacy Statement explains how we collect, use, disclose, and protect personal information when you visit www.wolfnoble.com and related subdomains (the "Site"), purchase or use our courses, downloads, publications, memberships, consultations, coaching, and other services (the "Services"), or otherwise interact with us. It also describes your privacy rights and how to exercise them. By using the Site or Services, you agree to this Statement and to our Terms and Conditions.

1. Who Is Responsible for Your Information

Wolf & Noble, Inc., a California corporation, is the controller of personal information collected through the Site and Services. Our learning content and store are hosted on our learning platform provider (currently Thinkific), and certain functions are performed by third-party service providers described in Section 5. You can reach us using the details in Section 15.

2. Information We Collect

2.1 Information You Provide

• Account and profile data: name, email address, username, password, and professional details you choose to provide (such as your role, discipline, or organization).
• Purchase and billing data: records of products and services you buy and the information needed to process payment. Payments are handled by our third-party payment processor; we do not store full payment-card numbers.
• Membership and community data: posts, comments, questions, and materials you share in community spaces or office hours.
• Communications: information you provide when you contact us, book a consultation or coaching call, request support, or respond to surveys.
• Marketing sign-ups: your email address and preferences when you join our mailing list or newsletter.

2.2 Information Collected Automatically

• Usage and device data: IP address, browser and device type, operating system, pages and content viewed, course progress, referring/exit pages, dates and times, and similar analytics data.
• Cookies and similar technologies: see Section 3.

2.3 Information From Third Parties

We may receive information from our platform and service providers (for example, the Thinkific platform, payment processors, and analytics or advertising partners), and from social or professional platforms (such as LinkedIn or our Substack newsletter) when you interact with us there, consistent with their settings and policies.

2.4 Sensitive and Client Information — Please Do Not Submit

Except where a separate written Business Associate Agreement (BAA) applies, Wolf & Noble is not a HIPAA covered entity or business associate, and the Services are not intended to receive protected health information (PHI) or client records. Do not upload, post, or send us any client-identifiable information, PHI, or other sensitive third-party data. De-identify any clinical examples you share. We are not responsible for client information you choose to submit in violation of this Statement.

3. Cookies and Tracking Technologies

We and our providers use cookies, pixels, local storage, and similar technologies to operate the Site, keep you signed in, remember preferences, measure performance, and understand usage. Some are necessary for the Site to function; others support analytics and, where applicable, marketing. You can control cookies through your browser settings and any cookie controls we provide on the Site. Where required, we obtain consent for non-essential cookies. We honor recognized opt-out preference signals as described in Section 9.

Where we maintain a separate Cookie Policy or cookie-consent banner on the Site, it provides further detail about the specific cookies and similar technologies we use and how to manage them.

4. How We Use Your Information

We use personal information to:

• provide, operate, and deliver the Site, courses, downloads, memberships, and other Services, and grant access to purchased content;
• process orders, payments, subscriptions, and renewals, and provide receipts and support;
• create and manage your account and verify identity;
• operate community features and office hours;
• communicate with you about your account, purchases, and service updates, and respond to inquiries;
• send marketing and newsletter communications where permitted, from which you can opt out at any time;
• personalize and improve the Site, Services, and content, and develop new offerings;
• measure performance and conduct analytics and research (using aggregated or de-identified data where feasible);
• maintain security, prevent fraud and abuse, and enforce our Terms; and
• comply with legal obligations and establish, exercise, or defend legal claims.

5. How We Share Information

We do not sell your personal information for money. We share personal information only as described below:

• Service providers. With vendors that perform services for us, under contracts that limit their use of the information, including: the Thinkific learning and e-commerce platform (hosting and course delivery); payment processors (payment handling); email, scheduling, and video providers (communications and consultations); analytics providers; and customer-support tools.
• Newsletter and social platforms. With platforms we use to publish content or send communications, such as Substack and LinkedIn, when you interact with us there.
• Professional advisors. With our accountants, lawyers, and similar advisors as needed.
• Legal and safety. When we believe disclosure is required by law or legal process, or necessary to protect the rights, safety, or property of Wolf & Noble, our users, or others.
• Business transfers. In connection with a merger, acquisition, financing, or sale of assets, in which case personal information may be transferred subject to this Statement.
• With your direction or consent. When you ask us to share information or otherwise consent.

Sharing for cross-context behavioral advertising, if any, may be considered a "sale" or "sharing" under certain laws; see Section 9 for your opt-out rights.

6. Marketing Communications

You can opt out of marketing emails at any time by using the unsubscribe link in the message or by contacting us. We may still send you non-promotional messages about your account, purchases, or the Services.

Consistent with the U.S. CAN-SPAM Act, our marketing emails identify the message as an advertisement where required, include our valid physical mailing address, and provide a working unsubscribe mechanism that we honor promptly. We do not send marketing text messages unless you have separately opted in.

7. Data Retention

We keep personal information for as long as needed to provide the Services, maintain your account, comply with our legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. Retention periods vary by data type and purpose; when information is no longer needed, we delete or de-identify it. For example, account and purchase records are generally retained while your account is active and for a reasonable period afterward as required for legal and financial purposes.

Retention criteria vary by category: account and profile data is kept while your account is active and for a reasonable period afterward; purchase, billing, and tax records are kept for the period required by tax and accounting law (generally up to seven years); marketing contact data is kept until you unsubscribe, plus a short suppression period; community content is kept while the community is active or until you delete it; and usage, device, and analytics data is kept for a limited period and then deleted or aggregated.

8. How We Protect Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information, and we rely on the security practices of established providers such as Thinkific and our payment processor. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

9. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended, gives you the rights below. These rights are subject to verification and legal exceptions.

• Right to know/access. Request the categories and specific pieces of personal information we have collected, the sources, the purposes, and the categories of third parties to whom we disclose it.
• Right to delete. Request deletion of personal information we collected from you.
• Right to correct. Request correction of inaccurate personal information.
• Right to opt out of sale/sharing. Direct us not to "sell" or "share" your personal information (including sharing for cross-context behavioral advertising). We do not sell personal information for money.
• Right to limit sensitive information. Limit the use of sensitive personal information to permitted purposes, where applicable.
• Right to non-discrimination. We will not discriminate against you for exercising your rights.

How to exercise these rights. Submit a request by emailing [email protected] or using any "Do Not Sell or Share My Personal Information" link we provide. We will verify your request using information associated with your account. You may use an authorized agent, subject to verification. We do not require an account to submit a request, and we do not require identity verification to honor an opt-out of sale/sharing. We honor recognized opt-out preference signals, such as the Global Privacy Control (GPC), as a valid opt-out for the browser or device from which they are received.

Categories of personal information we collect are described in Section 2 (identifiers; commercial information; internet/network activity; professional information; audio/visual information from recorded sessions where applicable; and inferences). The purposes are described in Section 4, and disclosures in Section 5.

Notice at collection. At or before the point of collection, we collect the categories of personal information described in Section 2 for the business and commercial purposes described in Section 4. The categories of recipients are the service providers and other parties described in Section 5, and we retain each category as described in Section 7. We do not sell personal information for money.

Sensitive personal information. To the extent we collect any sensitive personal information, we do not use or disclose it to infer characteristics about you or for profiling. We use it only as necessary to provide the Services and for other purposes permitted by California law, such as security and fraud prevention.

10. Other U.S. State Privacy Rights

Residents of certain other U.S. states may have similar rights to access, correct, delete, and obtain a portable copy of their personal information, and to opt out of targeted advertising, sale, and certain profiling. To exercise any such right, contact us using the details in Section 15. You may appeal a decision regarding your request by replying to our response.

11. EU/UK and International Users (GDPR)

If you are in the European Economic Area, the United Kingdom, or Switzerland, you have rights to access, rectify, erase, restrict, and object to processing, and to data portability, and to withdraw consent at any time. Our legal bases for processing are: performance of a contract (to provide the Services you request); your consent (for example, for marketing and non-essential cookies); our legitimate interests (such as securing and improving the Services); and compliance with legal obligations. If we transfer personal information outside your region, we use appropriate safeguards such as standard contractual clauses. You may lodge a complaint with your local supervisory authority.

12. Children's Privacy

The Site and Services are intended for professionals and other adults and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.

13. Third-Party Links and Services

The Site may link to or integrate third-party websites and services (such as Thinkific, payment processors, scheduling and video tools, LinkedIn, and Substack). Their handling of your information is governed by their own privacy policies, which we encourage you to review. We are not responsible for their practices.

14. Changes to This Privacy Statement

We may update this Privacy Statement from time to time. We will update the "Last Updated" date above and, for material changes, provide additional notice as required by law (such as posting on the Site or emailing you). Your continued use of the Services after changes take effect constitutes acceptance of the updated Statement.

15. Contact Us

If you have questions about this Privacy Statement or wish to exercise your privacy rights, contact us:

Wolf & Noble, Inc.

Privacy requests: [email protected]

General contact: [email protected]

Website: www.wolfnoble.com